Your Health Basket - practitioner facing website and dispensary
Introducing Wild Nutrition
Wild Nutrition is the brand setting a new benchmark in women’s supplements. Founded by leading nutritional therapist Henrietta Norton from a clear belief: women deserve better support for their health - support that’s both rooted in nature and backed by science.
For every age and every life stage
Wild Nutrition off ers expert-formulated supplements designed to nourish women through every age and stage - from adolescence and fertility to pregnancy, menopause and beyond. Each formula is developed by qualifi ed nutritional therapists and supported by a free 1:1 consultation service, ensuring women receive personalised, evidence-based guidance alongside high-quality nutritional support.
Food-Grown® formulations
At the heart of the brand lies its pioneering Food-Grown® approach, keeping nutrients as close to their natural food form as possible. This diff erence is validated by six published scientifi c studies, demonstrating superior absorption and retention*. For example, Food-Grown® Vitamin D was found to be 113% better absorbed than the leading synthetictablet**.
Ingredient integrity
Wild Nutrition remains uncompromising in its approach to ingredient integrity. Each ingredient is meticulously sourced for purity, potency and sustainability, from Ashwagandha grown on organic farms in Rajasthan to Magnesium extracted from purifi ed seawater. This considered sourcing ensures consistent nutrient quality and bioavailability, trusted by both consumers and practitioners alike.
Sustainability and purpose
Certifi ed B Corp, Wild Nutrition’s commitment to integrity extends beyond product formulation. The brand champions sustainable, recyclable packaging, ethical ingredient sourcing, and women-centred charitable partnerships that give back to the community. Every decision, from formulation to packaging, is made with utmost respect for people and planet.
Bestselling formulas
Wild Nutrition’s comprehensive range includes a full spectrum of Food-Grown® vitamins and minerals, essential fatty acids, probiotics and specialist combinations. Among its most loved formulations are Collagen 500 Plus, Food-Grown® Magnesium, Fertility Support for Women, Pure Strength Omega 3 and Pregnancy & New Mother Multi. Recent innovations include Children’s Gummies and the advanced Weight Management Support, now one of the brand’s fastest-selling products, with one sold every 25 seconds.
*Data from six published scientifi c absorption studies on Food-Grown® nutrients: Vitamin C, Zinc, Iron, Vitamin D, CoQ10 and Selenium. **Briskey, D. and Rao, A. (2024), International Journal of Functional Nutrition, 5(1):3.